Hey there Digital Writers!
This week’s Lowdown is all about growing your email list.
Here’s what you might have missed:
If you are a creator or entrepreneur, you know you live and die by the strength of your email list. It’s your “pool” of prospective customers. And to fill the pool, you need to get people on the list! Unfortunately, less than 10% of people who visit your website actually type in their email. But with an Educational Email Course, you can easily 5X the number of people subscribing to your email list.
Before you launch your email course, invest just 5 minutes with ChatGPT and workshop your subject lines. Why? Because subject lines are one of the hardest types of “hooks” to write. There’s a big “length” constraint. Which means you have to be concise. The shorter the subject line the harder it is to write something good (and the more thought it takes). So, in this post we drop 4-steps to turn your email course into an irresistible invitation in the inbox.
Finally, if you’re running an agency or hiring a virtual assistant (VA) to train your writers, don’t leave anything to chance. Create a Standard Operating Procedure (SOP) that clearly outlines how to do everything. Whether it’s for writing email courses, brainstorming subject lines, or updating weekly marketing KPIs, SOPs help keep your team aligned and ensure that the quality and consistency you expect remains top-notch.
Bonus Resource: Proven Subject Line Templates
Daniel Bustamante spends 20+ hours a week collecting subject lines (like billionaires collect Lambos).
He pulled the 10 best subject lines from his library and created a swipe file so you can:
Leverage other people's hooks
Write irresistible subject lines—faster
And boost your email open rates
Without having to reinvent the wheel every time
Click here to get his 6-Figure Subject Line Swipe File for FREE!
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