Email’s ROI is real, but most people won’t see it. Not because the channel’s broken, but because the list is. Too many creators chase subscribers instead of relationships. If people don’t trust you, it doesn’t matter how good your subject line is. The inbox is sacred. Treat it that way or it backfires.
It’s so true that list size is not nearly as important as the trust/connection factor. Back in 2014 my wife and I had a list of 6,000 people. When we would launch something, nearly 10% would buy. At the peak of our list last year at 260,000 conversion rates for new product launches would be 0.3% percent or less.
For anyone in the early phases of building, enjoy it. You have the time to really solidify deep connections with your audience. That part gets harder and harder.
Email’s ROI is real, but most people won’t see it. Not because the channel’s broken, but because the list is. Too many creators chase subscribers instead of relationships. If people don’t trust you, it doesn’t matter how good your subject line is. The inbox is sacred. Treat it that way or it backfires.
I'm excited for this!
It’s so true that list size is not nearly as important as the trust/connection factor. Back in 2014 my wife and I had a list of 6,000 people. When we would launch something, nearly 10% would buy. At the peak of our list last year at 260,000 conversion rates for new product launches would be 0.3% percent or less.
For anyone in the early phases of building, enjoy it. You have the time to really solidify deep connections with your audience. That part gets harder and harder.
where can I grab this course?