What’s the most profitable marketing channel in 2025?
Email!
Why am I so confident?
Because it has a $36 return on investment for every $1 spent. That's a whopping 3600% ROI. Which blows other marketing platforms like social media straight outta the water (only $2.80 for every $1 spent.). And if you're serious about making more money on the internet, email marketing is one of the highest leverage skills you can learn.
Which is why we invited our friend Parker Worth to spend the next 5 days showing you how he’s used email to:
Build a $20,000/month business
Write high-converting emails in under 10 minutes
Build a sustainable, no-hype business — one email at a time
Funny thing is, he only figured all this out because he had no other option.
Back in 2020, Parker lost everything.
His real estate business collapsed. One tenant literally held his house hostage. He spent the next three years studying copy, building his list from scratch, and writing emails every single day (even when no one was reading them).
Then in July of 2023, he launched his first course to a list of 800 subscribers and made $18K in 5 days.
By 2024 he’d made $153,311.29—all from writing simple daily emails.
He’s learned a lot about what works (and what’s a waste of time).
So he turned all those lessons into a proven system for building, growing, and monetizing an email list from scratch. It’s the same system that helped him bounce back from losing everything and build a sustainable, profitable online business with 5,100 active subscribers and a steady monthly income.
This week, you’re getting a 5-day crash course version of that system.
Each day includes AI prompts he normally only gives to students in his full course.
Here’s what he’ll cover:
Day 1: The psychology behind emails that get results (even when you're competing against billion-dollar companies for attention)
Day 2: A 5-minute formula that transforms ordinary emails into persuasion powerhouses
Day 3: The 7 subject line styles that consistently pull 40–60% open rates.
Day 4: How to write short, sticky stories that lets you sell without selling (turning every story into an irresistible buying opportunity)
Day 5: How to write CTAs that feel like a reward (not a “pitch”) and finally get people clicking your links.
Each day builds on the last.
And by the end, you’ll be able to write persuasive emails that grow your audience and sell your products / services without being offensive or manipulative.
Before you dive in this week, there’s one thing you’ll need:
A clear idea of who you’re writing to.
When you don’t know who’s on the other side of your email:
It’s harder to know what to say.
It’s harder to decide which examples to use.
It’s harder to choose what problems to write about.
Imagine tossing a pink paper flyer off a 10-story building in Time Square, NYC.
You’ve got about a .001% chance (maybe less) of that piece of paper landing perfectly in the hands of someone who cares. But if you know you’re targeting 30-year-old guys wearing Nikes hoopin’ it up at Rucker Park in Harlem, and you walk up to the court and hand deliver a flyer that says: “Free open gym runs every Saturday. Sponsored by Nike. First 10 get a pair of Kyries.” That’s a layup (pun intended).
Bottom line:
Email is way easier when you know your target.
So let’s start there.
If you already know your ideal reader, great, you’re good to go. If not, you can revisit last week’s series on finding your Information Advantage…or just run the prompt below before tomorrow’s lesson hits your inbox.
Here’s the prompt:
Act like a email marketing coach.
I want you to ask me 5 questions to help me define my ideal reader.
Only ask me one question at a time.
Begin by asking me about my current audience
(Hint: I may not have one yet.)
Then summarize who they are, what they want, and what email topics would be most useful to them.
Save the answer. It’ll make everything that follows easier—and 10x more effective.
Tomorrow, Parker will kick things off with the real reason most emails flop (and how to fix it in one sentence).
We hope you enjoy this series on email marketing from Parker.
Chat soon,
—Dickie & Cole
Co-Founders of Ship 30 For 30
Co-Founders of Premium Ghostwriting Academy
Co-Founders of Typeshare
Co-Founders of Write With AI
P.S. You’ll get a ton of free value from Parker this week (no strings attached).
But if you like what he has to say and want to go deeper, we’ll include a link to his Email 365 course in each lesson.
He also put together a companion AI prompt library that he’s giving away free for Write With AI readers if you decide to grab the course. You’ll get a handful of those prompts over the next few days.
(Full transparency: I’m an affiliate, so if you do grab the course, I’ll earn a small commission. But I’d recommend it either way — especially for the prompt library alone. It’s that good.)
Email’s ROI is real, but most people won’t see it. Not because the channel’s broken, but because the list is. Too many creators chase subscribers instead of relationships. If people don’t trust you, it doesn’t matter how good your subject line is. The inbox is sacred. Treat it that way or it backfires.
I'm excited for this!
It’s so true that list size is not nearly as important as the trust/connection factor. Back in 2014 my wife and I had a list of 6,000 people. When we would launch something, nearly 10% would buy. At the peak of our list last year at 260,000 conversion rates for new product launches would be 0.3% percent or less.
For anyone in the early phases of building, enjoy it. You have the time to really solidify deep connections with your audience. That part gets harder and harder.