The "I" method for turning your niche's #1 problem into a desirable outcome

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This is part 4 in a 5 part series on how to come up with high-quality product ideas.

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Yesterday you identified the 10 biggest problems in your niche and picked the #1 most valuable problem to build your product around.

Today, we need to get crystal clear on the outcome your product delivers.

Why?

Because people pay for outcomes. They paint a picture of a better future. And if you want to build a profitable digital product, you need to show your potential customers the outcome (the future) they can expect when they use your product to solve their problem.

For example, let's say you a targeting freelance designers with "inconsistent monthly income (the problem)."

The future they want is"consistent predictable $8K months so they never panic about paying the rent again (the outcome)." The problem creates the pain that motivates them to look for a solution. The outcome creates the vision that motivates them to purchase the solution.

Let’s dive in.

The 10 Product Outcomes You’re Delivering

Now, to turn your niche's #1 problem into a desirable outcome, the first thing I want you to do is pull up the list of you ideal customer’s top 10 problems.

You might be wondering: "If I'm building a product around 1 problem, why do I need outcome statements for all 10?"

Three reasons:

1. Product Positioning: Understanding all the related outcomes helps you position your main outcome more effectively. You can say "this also helps with X, Y, and Z."

2. 2. Future Products: Those other 9 problems become your product roadmap. Each one is a potential future course, workshop, or coaching program.

3. Market Validation: Sometimes when you write out all the outcomes, you realize a different problem actually has a more compelling outcome that would be easier to sell.

For example, maybe you thought the biggest problem for freelance designers was “inconsistent income.” But once you started writing outcomes, you realized "working 60-hour weeks" has a more emotionally compelling outcome: "getting your evenings and weekends back to spend with your family."

So before you lock in your final product idea, let’s write out the outcomes for all 10 because sometimes the most sellable idea isn’t the one you thought was most important.

The “I” Method For Writing Desirable Outcomes

Let’s make this exercise really easy.

All you have to do is take your list of 10 Biggest Problems and write “the desirable outcome” next to each one. I like to write these Desirable Outcomes as “I” statements.

For example: