5-point offer picker prompt (for money-making products)

90% of creating a profitable digital product is your main offer.

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This is part 3 in a 5 part series on how to come up with high-quality product ideas.

If you want the complete shortcut to creating your first digital product using AI…

Click here to grab the Write The Course With AI Prompt Library (50 prompts to outline & write a digital course, build a sales page, and launch your product).

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90% of creating a profitable digital product is your main offer.

Specifically, it's answering these 3 questions:

• What’s the big promise you’re making to your customers?

• What’s the primary pain point you’re going to solve?

• What’s the outcome you are going to generate?

And whether your product is a 2 hour or 20 hour digital course with 4 modules or 8 modules, text or video, really doesn’t matter.

What matters are the above 3 bullet points: what are you promising, what pain point are you solving, and what’s the outcome you are going to generate?

That’s all the customer cares about.

Your Money-Making Offer Is The Solution To The #1 Pain Point Your Product Solves

For example, in Ship 30 for 30, we know there are 10 big pain points beginner writers face:

• Distractions

• Over-editing

• Perfectionism

• Procrastination

• Self-confidence

• Generating ideas

• Impostor syndrome

• Writing consistently

• Choosing a platform

• Finding time to write

However, it’s difficult for customers to “know” Ship 30 is the right course for them if we start by listing all 10 things at once.

Instead, we picked 1 pain point to frame the entire offer of the course around:

“Stop waiting. Start publishing.”

The entire offer of Ship 30 for 30 is based around 2 words: “Start writing.”

We could have centered the course around dealing specifically with imposter syndrome or choosing the right platform. Think about how different those courses would be!

It’s very important for any product you create to have 1 Main Offer.

And for that 1 Main Offer to be the solution to 1 specific Pain Point.

Otherwise, customers will be confused.

Here’s how to determine what your Main Offer should be:

Step 1: Make A List Of 10+ Pain Points

The easiest place to start is to list out all the different Pain Points in your target niche.

As I mentioned in my last email, this requires either:

• Personal experience with the problem you are solving

• Or awareness of the problems other people are experiencing

If you’ve lived the problem, listing it out should be easy (they’re your problems!) .
But if you haven’t lived it, you need to talk to people who have. Ask them what they’re stuck on, what they’ve tried, and what’s still not working.

You have to do your research.

If your pain points are things like “People want to succeed” or “People want to be happier,” they’re too vague to be useful. In order for someone to feel INSPIRED to buy your product, they need to feel like you understand them. And the way you build that trust and prove you understand them is by being hyper-specific about their pain points.

When the pain points are this specific, you don’t need anyone to convince you. You’re already convinced. You read them and think, “Wait, you can help me fix this? I’m in.”

Now the big question, of course, is:“OK so which problem do I pick?”

Which takes us to the next step.

Step 2: Choose The Pain Point With The Most Urgency

At first glance, “all” of the problems on your Pain Point list are important.

But undoubtedly there are 2-3 that are much more important than the others. And of those top 2-3, there is probably 1 primary problem that is the most “urgent” in people’s lives. That’s your winner.

Some signals of urgency:

• You see people complaining about this 1 thing everywhere you go on social media.

• You get asked this same question over and over again (by readers, by newsletter subscribers, by friends, etc.).

• You have personally experienced this problem and know how long it takes to have solved—and you’ve found a way to solve it in a fraction of the time.

Now, if your primary goal for building a low-ticket product is to make money, then I strongly encourage you to pick a problem that checks the following 5 boxes…