Dude, I loved this. This post has me considering buying the book. Cole & Dickie, I always look forward to such posts that are copywriting related--especially the ones on research as that's a huge deal. Thanks again!
Ha, what a coincidence - recently heard Billy on the heyCreator Pod for the first time (and liked what he had to say), bought his newly released book (highly recommend), started reading it and immediately thought "lots of prompt opportunities in here".
--> Enter the next episode of my beloved Write with AI featuring Billy Broas :-D
The Cycles approach and covering all bases of a person moving from A to B reminded me a lot/could be combined with both, the JTBD Framework/Prompt and the HBR Value Questions.
Dude, I loved this. This post has me considering buying the book. Cole & Dickie, I always look forward to such posts that are copywriting related--especially the ones on research as that's a huge deal. Thanks again!
Ha, what a coincidence - recently heard Billy on the heyCreator Pod for the first time (and liked what he had to say), bought his newly released book (highly recommend), started reading it and immediately thought "lots of prompt opportunities in here".
--> Enter the next episode of my beloved Write with AI featuring Billy Broas :-D
The Cycles approach and covering all bases of a person moving from A to B reminded me a lot/could be combined with both, the JTBD Framework/Prompt and the HBR Value Questions.
Yup
Am I the only one not seeing a prompt for us to use with a spot to insert our audience and subject?
Hey David, you're right. There's not a template in the post.
Try this:
I own a business and sell to {Target Audience}.
I want to better understand my customers.
To do so, please help me better understand the cycle of {Activity}.
Give me a list of the 3 - 5 significant phases or milestones in this cycle.
Present them from the {Target Audience} perspective and keep it succinct.
---
Take me deeper into the cycle of {Sub-Activity}.
Give me a list of the 3 - 5 significant phases or milestones in this cycle.
Present them from the {Target Audience} perspective and keep it succinct.
Thanks boss! 👊