Package your knowledge into a $5,000 premium offer

Brutal truth:

People don’t pay for writing.

They pay for what the writing does.

• People opening your emails.

• More booked calls.

• Sales on auto-pilot.

Which means if you want to land high-paying $3K-$5K clients, you need to position yourself as a problem solver and not a writer.

Here’s how you can turn what you know into a clear, outcome-focused offer your potential client’s instantly understand and want:

Step 1: Choose one high-value deliverable

By now you should have a super-specific list of people who you could write for.

But what services do they need?

Well first, you need to figure out what potential problems they might be facing.

Here’s a prompt to help you do exactly that (just replace TARGET CLIENT TYPE with a specific client you would like to work for from yesterday’s prompt).

Help me identify the 5 biggest problems that [TARGET CLIENT TYPE] face in their work and life that impact their time, money, or business. 

Keep each problem description to 10 words or less.

This will give you a list of 5 problems.

So, what services can you use to solve one of these problems?

Use this prompt:

Based on the problem '[SELECTED PROBLEM]' that [TARGET CLIENT TYPE] face, suggest 3 specific writing services I could offer to solve this challenge. 

Focus on high-paying options like thought leadership articles, email courses, social media content, landing pages, pitch decks, video scripts, or other premium content. 

For each service, include:

1. A clear name/description
2. How it specifically addresses their problem
3. Why this client would see it as valuable enough to pay premium rates

Boom, now you know:

• Who to target

• What problem they have

• And how to solve that problem with ghostwriting

Let’s say you understand the fitness space.

Here are a few services that easily go for $2-5K:

• Email sequences that convert trial gym members into monthly subscribers

• Social posts that build authority for trainers and drive DMs

• Landing pages that sell coaching programs to a specific type of buyer

Those are specific. Tangible. Easy to understand.

(And they solve real problems.)

Step 2: Create your high-ticket service package

Now that you know which writing service to focus on, it's time to package it.

A "package" is simply what your client gets for their money. It’s the full offer—what you’ll deliver, how you’ll deliver it, and what result it leads to. It's like when you buy a "meal deal" at a restaurant. You’re giving them everything they need to get a specific outcome.

Here’s the formula to follow:

Specific problem → Specific deliverable → Clear result

For example:

• Problem: SaaS trial users don’t understand the product and churn

• Deliverable: A 5-day onboarding email sequence

• Result: Activates new users, reduces drop-off, and boosts paid conversions

That outcome is worth thousands to the right client.

A few ways to tighten up your package:

• Give it a real name. “The Conversion Welcome Series” works better than “Email project.”

• Define what’s included. Be clear about the number of emails, pages, assets, or revisions. Add things like research, kickoff calls, or subject line A/B suggestions.

• Explain the impact. You’re not locking in numbers, but you are pointing to what this is meant to improve—so clients can see how it connects to their priorities

Clients need to know what they’re buying—and what it helps them achieve.

Step 3: Set a price that reflects the value

Writers often guess at pricing by looking sideways at what others charge.

A better way is to anchor your price to the upside your work creates.

Let’s say your email sequence helps a client convert five more customers per month, at $1,000 each. That’s $5,000 in extra monthly revenue.

Charging $2,000 is reasonable. And sustainable.

Here’s a simple rule:

• Aim to price at 10% of the value you create

• Start at the higher end of your range (most writers aim too low)

• Offer 2–3 tiered options to give clients flexibility

This approach gives clients context—and gives you room to grow.

Build your complete premium offer package with ChatGPT

You’ve got the pieces now:

• You know the problem you’re solving

• You know what to deliver

• You know how to price it

Now let ChatGPT help you package it all up into a clear, client-ready offer—complete with deliverables, process, and pricing tiers.

For example, here’s one I created for a hair salon that wants to increase walk-in traffic:

It’s focused. Easy to understand. And tied directly to a business result. Which is what premium clients are looking for.

You can use the same process for any niche. Just run the prompt and plug in your expertise.

Here’s the prompt: