Sales Script Generator

Crush Your First Sales Call (3 Easy Steps)

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Hey there Digital Writers!

In our last deep-dive, we gave you a prompt to analyze a sales call using Cole Gordon’s Belief Ladder framework so you can close more deals—in the future.

But why wait?

We want to help you plan what to say, what to ask, and how to overcome the most common objections your prospect might raise—all before you hop on your first sales call. Imagine walking into a sales conversation armed with the exact words to turn a "no" into a "yes." That's what we want to put in your hands with this post.

So, whether you’re a seasoned closer or feeling nervous about your first sales call, today’s prompts will help you transform your sales process into an objection-busting machine with the power of AI.

Here's what's in store:

• 3 steps to overcome objections in your “sales copy”

• How to create a custom objection-busting checklist in under 5 minutes (without spending hours on research)

• A sales call script generator that flows naturally, hits all the right notes, and keeps you on track—improving your odds of getting a “Yes”

Let's dive in.

3 Steps to Prepare For (And Overcome) Any Sales Objection

Most people hate getting rejected.

They either freeze at the first sign of resistance, scramble for a quick comeback, or fail to understand why their prospect isn’t interested. But here’s the thing: objections don’t have to catch you off guard if you plan for them ahead of time.

Every "no" is actually a signal.

It’s a chance to understand your customer better, refine your offer, and ultimately close more deals. When you walk into a call already prepared for the most common objections, you’re always one step ahead.

And with this simple 3-step pre-call strategy, you’ll out-prepare your competition, anticipate objections, and effortlessly turn your prospects’ “no” into a “yes.”

Step 1: Create Your Irresistible Offer

Before any prospective customer can raise an objection to your product or service, you have to make an offer.

The problem is most people think an offer is about the solution. But nobody cares about the solution until they understand the problem. It doesn’t matter what product or service you’re trying to provide. You have to frame the problem & solutions properly, or it’s going to be hard to get a “Yes.”

Here’s how to create an irresistible offer:

• Step 1: Identify a specific problem your customer is facing.

• Step 2: Explain why that problem exists.

• Step 3: Highlight the pain caused by the problem.

• Step 4: Describe the ultimate negative outcome if they don’t act.

• Step 5: THEN offer your solution that leads them to their desired outcome.

Want to go deeper with this framework?

Check out this post (and ChatGPT prompt) to build your own irresistible offer.

Step 2: Conduct An Objection Audit

List every single reason your prospect might say no to your offer.

Why? Because as soon as they hear your offer, they’ll come up with every single reason to say no (before they say yes). It’s human nature—we’re all skeptical. Which is why you want to think ahead and preemptively address as many objections as you can.

For example:

• Price: "I can't afford this right now.”

• ROI: "Is this worth the investment?”

• Need: "This doesn’t apply to my situation.”

• Credibility: "Has this worked for others like me?”

• Risk: "What if it doesn't solve my problem?”

• Complexity: "It seems too complicated for me.”

• Time: "How long will it take to see results?”

• Support: "Will I get help if I need it?”

If you can answer these questions, you’ll be able to command higher prices, land more high-quality customers, and build a lucrative business.

Because your skills aren’t what’s holding you back from growing your business. Not knowing how to communicate with your customers is what’s holding you back.

Step 3: Overcome Objections In Your “Sales Copy”

Any place your customer is interacting with your offer, you need to address and overcome objections.

• On a sales call

• On your landing page

• In your marketing emails

Each touchpoint is an opportunity for you to help your potential customer to see the value of your solution relative to the value, cost, or urgency of the problem.

The best way to do this is by reframing every objection into an “Overcoming Script.” An Overcoming Script is simply an objection reframed as a benefit for the customer. For example, let’s say you offer to write 800-word thought leadership articles for startup founders who want to raise capital.

For example, here’s a common objection you might come across:

"Investors don’t care about articles; they care about numbers.”

You can overcome this objection by turning it into a benefit:

"Numbers are important, but they’re only part of the story. A strong online presence builds the trust and credibility that gets investors to look at the numbers in the first place. For example, the founder of X company secured their largest round of seed money after an investor read the founder’s article on Inc. The two had never met. And this happens all the time. I’ve got 100 more stories just like this one.”

The secret to overcoming these objections is being prepared.

And that takes research, time, and exposure.

The good news is you can shortcut the process, so you’re ready to hit the ground running by using AI to elicit the most common objections for your specific niche offer.

Here’s how:

The Objection Killer Checklist Prompt

This prompt will take any offer or sales copy and turn it into a list of possible objections.

You can use this list to kill objections in your marketing emails, or add them as FAQs on your landing page, or as checklist to prepare for a sales call.

Here’s the prompt: