Sales Call Analyzer

7 Beliefs Your Prospect Must Have To Buy

Hey there Digital Writers!

If you want to learn how to master sales, no one is teaching it better than Cole Gordon at Closers.io.

His YouTube channel has an abundance of both strategic and tactical sales ideas. It’s a distillation of sales methods, but focused on selling high-ticket community & coaching programs. It’s not just theory either—it’s the same approach we use to help writers determine if they're a good fit for our Premium Ghostwriting Academy.

Every single week, we combine AI with Cole Gordon’s Belief Ladder framework to analyze 100+ sales calls so we can see how effective we are at guiding our prospects past their objections and towards a confident buying decision.

Let’s dive in.

7 Beliefs Your Prospect Must Have To Buy

First, there are 7 things someone must have before purchasing.

1. Pain or unfulfilled desire. (No problem. No sale.)

2. The doubt that they can do it themselves.

3. The belief that the cost of inaction is more expensive than the investment

4. The belief that achieving the desire or removing the pain will improve their life.

5. The resources & willingness to solve the problem.

6. The support from others in making the decision.

7. Trust in you, the method you're selling, and the process to deliver on it.

The goal is to build these 7 beliefs using skilled questions before pitching your product on a call so you don’t have to convince the prospect to buy your product/service, the prospect closes themselves.

Watch Cole Gordon break down the Belief Ladder in this YouTube video.

Keeping track of everything from a sales call can be overwhelming. That's why we record and review call transcripts to make small improvements in how we follow up or approach the next discovery call.

To make this easier for our sales team, our enrollment specialist, Artia Hawkins, created a ChatGPT prompt to analyze a sales transcript and identify if a lead is a “believer” or “non-believer” in PGA.

The prompt helps our “closers” pinpoint key buying signals, objections, and missed opportunities in each sales call—which ultimately leads to more conversions and faster deal closures.

The Cole Gordon Belief Ladder Prompt To Master Sales Objections (And Close More Deals)

Here’s how it works: