How To Create Addictive 60-Second Shorts, Reels & TikToks With AI

Introducing: Shorts Studio

Video is a great foundation for your content ecosystem.

But let’s be honest.

It’s intimidating.

It takes time to:

• Set up and record

• Edit and refine

• Get comfortable on camera

That’s why most people never start.

So, I want to show you an easy way to get started without spending hours editing, hiring a team, or sitting in front of a camera longer than you want to.

The “Shortcut” To Getting Started With Video? Shorts!

Open any social platform right now.

What do you see?

Shorts. Reels. TikToks.

YouTube now serves over 70 billion Shorts every day. Instagram has essentially become a short-form video app. Even LinkedIn is pushing video content to the top of feeds.

Shorts require less production time, fewer technical skills, and lower expectations for production quality.

A single video can:

• Bring thousands of new subscribers to your channel overnight

• Drive more traffic to your business than months of newsletter articles

• Get your ideas in front of entirely new audiences

They're the perfect low-pressure entry point into video.

Plus…

Video Content Creation Is Easier Than Ever With AI

You can create a compelling 60-second video in under an hour, compared to days for longer content.

Think about what goes into a full-length YouTube video:

• Scripting (30-60 min)

• Filming (1-2 hours, multiple takes)

• Editing (4-8+ hours)

• Thumbnails, titles, metadata (30 min)

Total time: 6-12+ hours per video.

Now compare that to creating a short-form video:

• Scripting → AI helps generate a clear, concise script in minutes

• Voiceover → AI tools create professional-quality narration instantly

• Visuals → AI generates footage, animations, or stock images in seconds

• Editing → AI-assisted editing tools automate cuts, captions, and effects

Total time: 30-60 minutes per Short.

And instead of publishing one video per week, you now have the bandwidth to post multiple times per week.

This is the real unlock with AI and Shorts: more output, more reach, less effort.

Here's the really good news:

Scriptwriting Is The Secret To Creating Addictive Shorts

After creating 350+ short-form videos in the past 15 months, here’s what I’ve realized:

Every great video—whether it’s 60 seconds or 60 minutes—starts with a strong script.

• A clear message

• A hook that keeps people watching

• A structure that delivers value fast

And if you’re on this list, you already have these core skills.

You’ve written LinkedIn posts, tweets, and newsletter articles. You already know how to write something that connects with your reader.

Which means you can…

Reach A Brand New Audience On YouTube, Instagram, and TikTok—Without Spending 8+ Hours Producing A Single Video Or Even Being On Camera.

But turning a great script into a great video still requires a few extra steps.

You need to:

• Find the right tools for editing and assembly

• Learn how to stitch together visuals, audio, and text

• Understand the formats that perform best on different platforms

• Figure out which AI tools actually save time—and which are just hype

Most people get stuck before they even publish their first video.

They overthink the tools. They waste time testing software. They get overwhelmed by the process instead of just hitting publish.

Which is exactly why I'm building AI Shorts Studio.

AI Shorts Studio Gives You A Clear, Repeatable Process For Creating Short-Form Video

This is a step-by-step system to help you create addictive 60-second Shorts, Reels or TikToks with AI.

AI Shorts Studio is delivered entirely over Substack, so you can follow along at your own pace. Each lesson walks you through a specific step, with clear instructions and actionable takeaways—so by the end, you’ll have a simple, repeatable system for creating short-form videos you'll be proud to publish.

Everything is broken down into five focused modules:

Module 1: Shorts Positioning (Find Your Niche, Build Your Channel)

Most people start making Shorts without a plan.

They post random videos, get frustrated when nothing takes off, and eventually quit.

Here’s the problem: if your content is for everyone, it’s for no one.

In this module, I’ll show you:

• How to position your channel so people know exactly what to expect

• How to niche down the right way (without boxing yourself in)

• How to create content that attracts the right audience from Day 1

When you get this part right, your channel starts growing on autopilot.

Module 2: How To Script Shorts With AI (Hooks, Retention, and Engagement)

If you don’t hook people in the first 3 seconds, they scroll past your video.

This module gives you a proven framework for scripting high-retention Shorts—fast.

You’ll learn:

• How to write a killer hook that stops the scroll

• How to structure your video for maximum engagement

• How to use AI to script Shorts in seconds (without sounding robotic)

This is the difference between videos that flop and videos that keep people watching.

Module 3: How to Produce Shorts With AI (Visuals, Voiceovers, and Editing)

Not comfortable on camera? No problem.

In this module, I’ll show you how to create high-quality Shorts—without ever showing your face.

You’ll learn:

• The easiest way to add visuals & animations with AI

• How to create engaging voiceovers (even if you hate your voice)

• The best AI-powered editing tools to speed up production

If you’ve ever thought, “I don’t have time to edit videos,” this module will change your mind.

Module 4: Addictive Short Templates (Never Start From Scratch Again)

Every viral Short follows a repeatable structure.

And once you know what those structures are, you never run out of ideas.

Inside, I’ll share:

• Battle-tested Short templates you can use instantly

• The formulas top creators use to keep people watching

• How to adapt these templates to fit any niche

Just plug in your topic, tweak a few words, and hit publish.

Module 5: How to Create Long-Form Videos With AI (For When You’re Ready to Scale)

Shorts are a shortcut to building an audience.

But long-form videos are where the real growth happens.

In this module, I’ll show you:

• How to transition from Shorts to long-form without losing engagement

• How to repurpose short clips into full-length videos

• How to use AI to streamline production & maximize reach

Most YouTubers start with long-form and burn out. You’ll do it the smart way.

How AI Shorts Studio Works

AI Shorts Studio launches Monday, March 17 and will be delivered module by module over several weeks.

Why?

Because cramming everything into one sitting doesn’t help you create videos.

This structure gives you time to:

• Apply each step

• Test what works for your niche

• Ask questions and refine your process

By the end, you won’t just understand how to make high-performing Shorts… you’ll have a system to do it consistently.

So if that sounds interesting to you, you can click the link below to sign up for our Founding Member Plan:

Click here to upgrade to a Founding Member plan and get your copy of AI Shorts Studio.

FREE for all Founding Members of Write With AI.

All Founding Member Plan premium products can be accessed from the Write With AI products page located at the link below:

https://writewithai.substack.com/t/products

Chat soon,

—Dickie & Cole

Co-Founders of Ship 30 For 30

Co-Founders of Premium Ghostwriting Academy

Co-Founders of Typeshare

Co-Founders of Write With AI