How To Build A YouTube Content Flywheel

In the last year, I’ve gone from zero YouTube experience to almost 41,000 subscribers and over 1-million total views.

More importantly, YouTube has driven hundreds of thousands of dollars in revenue for our business. At this point, 30% of all new students and customers in our ecosystem are coming from YouTube.

And by the end of this year?

I wouldn’t be surprised if we cross into the millions of dollars in revenue from this channel alone.

But here’s the thing:

I didn’t do this by going viral or playing the traditional YouTube game.

I did it by building a YouTube Content Flywheel that allows me to publish consistently, repurpose across multiple platforms, and turn views into real revenue.

If You Want To Build An Unstoppable Content Flywheel, Start With YouTube.

Most people treat YouTube as just another platform—something they might post on if they have extra time.

That’s a mistake.

Because video (and audio) require the most effort to create, YouTube should actually be the foundation of your entire content system.

Think about it like this:

• Writing is easy. You can type out a LinkedIn post in 15 minutes.

• Video is hard. It takes time to set up, record, edit, and publish.

So, if you’re going to do the hardest lift, it makes sense to get as much out of it as possible.

Instead of treating YouTube like an extra project, start with video as your pillar content, then extract dozens of repurposed assets to distribute across LinkedIn, X, Shorts, and beyond.

I didn’t invent this strategy.

Gary Vee Hammered This Point For 10+ Years.

I remember watching the first episode of Ask Gary Vee back in 2014.

He was one of the first people to popularize the idea of “pillar content” feeding short-form content. But it’s one thing to hear about it. It’s another to actually implement it.

After investing over $250,000 into YouTube—building two production studios, hiring YouTube coaches, editors, thumbnail designers, agencies—you name it…

I’ve learned this is the best way to create content at scale.

I know because I’ve spent over $250,000 figuring it out:

• Hired multiple YouTube coaches

• Built, not one, but two production studios

• Worked with editors, thumbnail designers, agencies—and more

And here’s what I learned:

YouTube Is The Best Way To Create Content At Scale.

When you crank the flywheel, it’s heavy at first.

But once it starts spinning, it feeds itself.

• Every video becomes 10+ pieces of content.

• Every piece of content creates more discovery.

• Every discovery drives more growth.

And the cycle never stops.

Over The Next 5-Days, I’m Going To Show You Exactly How To Build A YouTube Content Flywheel From Scratch.

Here’s what we’ll cover:

• The More → Better → Different Framework, my secret sauce to growing a YouTube channel

• How I repurpose one long-form video into multiple short-form pieces

• Why YouTube traffic is worthless, unless you do this one thing

• The 100-Video Rule to attract leads, grow your audience, and scale your brand (without ever going viral)

• And the AI prompts that help me move faster—so I spend less time scripting and more time publishing

Tomorrow, we start with how to break through the biggest bottleneck stopping most people from scaling on YouTube.

Chat soon,

—Dickie & Cole

Co-Founders of Ship 30 For 30

Co-Founders of Premium Ghostwriting Academy

Co-Founders of Typeshare

Co-Founders of Write With AI