How to make $5,000/mo email ghostwriting

One of the most lucrative ghostwriting opportunities out there right now is creating and writing email sequences and newsletters.

And over the last 10 years, I’ve consulted and ghostwritten for 300+ industry leaders in tons of different industries:

• YouTubers

• Gynecologists

• CEOs of tech startups

I’ve gotten to see inside many businesses AND hardly any of them are doing email marketing well.

This is wild considering that for every $1 you spend on email, you get $44 in return. This is the kind of ROI some marketing departments can only dream of! In other words, there is tons of opportunity for you as an email ghostwriter.

So, in this post, I will explain the 3 different sequences you can sell as an email ghostwriter: what they are, how they work, and what you can charge for each of them.

Note: Whether or not you sell email as a service, knowing how to write these gives you a repeatable way to get leads, make sales, and grow your business faster.

Let’s dive in!

1. Evergreen Newsletter ($3,000 - $10,000/month)

There are two main ways of executing a newsletter:

1. Broadcast Newsletter—send one-off broadcasts every week

2. Evergreen Newsletter—a sequence of emails every new subscriber goes through

An Evergreen Newsletter is perfect if the company you ghostwrite for is sending timeless content. They’re educating their subscribers on frameworks and concepts that don’t change often. The Broadcast Newsletter is better for companies that are delivering news (e.g., if you’re a publication like the New York Times).

Every new subscriber goes through the same sequence when they get added to the list.

These newsletters are pure education. You don’t need to sell anything directly. You’re just giving your subscribers more free “value.” This is an extension of your Educational Email Course, helping your subscriber achieve an outcome and give them the necessary information to buy your client’s product or service.

But a lot of companies don’t send newsletters.

They let their new subscribers languish on their email list without sending them regular emails. If you’re not sending weekly newsletters, then your client isn’t staying top of mind with their list, and it’s costing them a ton of money!

You can write 4 newsletters a month and easily charge anywhere between $3,000 - $10,000 / month for this service.

2. Weekly Indirect Emails ($3,000+/month)

Let’s say you send your client’s Evergreen Newsletter every Monday.

Every Wednesday, you might want to ping the list again with an email with a blend of education and an indirect reference to your client’s product or service. Think of it as a 50% newsletter, 50% pitch. It’s not a hard pitch. It's more of a way of saying, “Hey we have this thing over here that will help you achieve XYZ.”

This is a shorter email, anywhere between 750-1,000 words—so you can charge a minimum of $3,000 per month for 4 emails.

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3. Weekly Direct Pitch Emails ($3,000+/month)

So, your client is now sending Newsletters on a Monday and Indirect emails on a Wednesday.

Now, we’re going to take it one step further by directly pitching the subscriber on the offer. These are usually very short emails that ask:

• “Why haven’t you taken the next step?”

• “Why haven’t you purchased this product?”

• “Why haven’t you joined us inside the program?”

• Etc., etc.

It’s good to pair this with a customer testimonial, win, or mindset reframe to help get your subscriber over the line.

This direct pitch is very short, probably 500 words or less. But it’s a money-making email—so you can easily charge $3,000+/month for 4 every month.

That’s it.

Ghostwriting newsletters is one of the most lucrative services you can offer as a ghostwriter.

For context: Evergreen, Indirect, and Direct email newsletters have driven over $15,000,000 across our portfolio of Digital Writing businesses.

So I know they’ll work for your newsletter clients, too!

Which is why I put together 3 AI mega-prompts to help you:

• Generate 5 ideas for each type of newsletter and 5 subject lines per idea (that’s 15 newsletter ideas and 45 subject lines!)

• Write high-converting CTAs with AI (based on lessons from sending thousands of emails over the years).

• Review and improve any sales email that’s underperforming (or you want to rewrite or edit before sending).

Dive in below: