Why no one reads your LinkedIn posts

If no one’s reading your LinkedIn posts, it’s not because you’re a bad writer.

It’s because there’s nothing at stake for the reader.

The bottleneck to engagement isn’t a skill deficit.

Writing gets devoured when a reader feels like they can’t afford to miss it.

Readers want something that helps them:

• Do their job better

• Avoid a costly mistake

• Or look smart in front of their boss/client

And if your LinkedIn post doesn’t signal that payoff immediately?

They scroll on past.

Which is why, before you write your next LinkedIn post, you need to answer two very simple questions:

1. What does the reader gain if they read this?

2. What do they lose if they don’t?

Once you're clear on that, the hook, the structure, and the CTA practically write themselves.

The good news is you don’t have to figure this out from scratch.

Here’s a simple ChatGPT prompt you can use to make sure you always answer: “What’s in it for the reader?”—so you can finish writing faster:

This prompt helps you uncover the what’s at stake before you start writing.

All you have to do is tell Claude or ChatGPT what you’re writing about and who it’s for. It’ll give you:

• A list of wins (what the reader wants)

• A list of losses (what they’re trying to avoid)

• A quick introduction you can use to set up your post

• And if you want—it’ll stay with you, step-by-step, as your writing coach

Just drop in your topic, hit enter, and let the AI do the heavy lifting.

Here’s the prompt: