This YouTube Hook Formula Generates 30M+ Views/Month

The easiest way to instantly improve your videos

Most people’s videos don’t get views for one simple reason:

Their hooks suck.

But here’s the thing:

I’m not about to give you a list of “proven viral hooks” that everyone recycles.

That’s not what you need.

What you need is to understand why great hooks work, so you can create your own—on demand.

And nobody understands this better than Kallaway.

He’s generating 30M+ views per month, has racked up 1B+ total views, and has worked with Meta, Google, Adobe, and Nvidia to create videos that lock in eyeballs within the first 2 seconds.

The guy knows what makes people watch.

And his 3-step hook formula is one of the most effective ways to grab attention instantly.

Here’s how it works:

Part #1: Make Your Topic Instantly Clear With The “Context Lean”

The first line of your video needs to do two things:

1. Make it super clear what the video is about.

2. Give people a reason to care (pain point, benefit, or something surprising).

Because if they don’t know what’s going on within 2 seconds, they’re gone.

For example:

“The tech in the Vegas Sphere is insane. Biggest screen ever built—20x bigger than an IMAX.”

Boom. Instant clarity. If you’re even remotely interested in tech, you’re in.

Now, let’s keep them there.

Part #2: Disrupt Expectations With A Scroll-Stopping Interjection

Once you have their attention, you need to shock them out of passive scrolling.

The easiest way? Use a pattern interrupt. Words like:

• But

• However

• On the other hand

This works because it creates a gap in their expectations.

Their brain needs to close the loop.

Photo Credit: The Travel

“But get this: The screen is actually the least impressive part of the whole thing.”

Wait… what?

You just told me it’s the biggest screen ever built—and now you’re saying it’s NOT the impressive part?

Now I have to find out why.

This is how you keep people watching.

Part #3: Flip the Narrative With A Contrarian Snapback

Now that they’re fully locked in, you snap them in a new direction.

“The most impressive part is the audio. This is going to blow your mind.”

At this point, they’re hooked.

They need to know what makes the audio even more impressive than the biggest screen ever built.

This formula works in any niche:

• Fitness: “Most people believe weight loss is about cutting carbs. The truth?”

• Finance: “You think interest rates make mortgages expensive? Nope.”

• Relationships: “Texting them more won’t make them miss you. But this will."”

Simple. Effective. Works every time.

Want To See This In Action?

Kallaway breaks this down step-by-step in his full video here:

If you’re serious about grabbing attention instantly, I highly recommend watching it.

But if you want to start using this right now…

Here’s an AI prompt you can use right now to generate viral-level hooks in seconds:

Simply copy/paste this into your favorite AI tool (ChatGPT, Claude, Gemini, etc.), insert your topic, and let AI do the heavy lifting.