This should be every writer's pricing strategy:
Avoid the middle.
You should either be very cheap or very expensive relative to the tier that you're in depending on what product or service you're selling.
Unfortunately, most writers follow one of two flawed strategies:
They either pluck a random number from thin air
Or they look at their competitors' prices and undercut them slightly.
Both of these are really really bad ways to think about pricing.
In this video, I'll walk you through the different business models that work best for writers, how to determine your optimal pricing strategy, and why your choice of business model has a bigger impact on your earning potential than almost any other factor.
Whether you're a freelance writer, editor, or content creator, understanding these principles could transform how you think about monetizing your expertise.
Click to watch 👇
00:00: Introduction
00:20: Common Pricing Mistakes
02:45: Confidence in Pricing
04:10: Pricing Tiers: Avoiding the Middle
06:50: Volume vs. Quality Game
09:30: Ghostwriting as a Premium Service
11:45: Real-World Pricing Examples
14:50: Pricing and Perception
18:10: Overcoming Pricing Fears
21:00: Asking the Right Pricing Questions
24:10: Conclusion
Now, to help you put this into action (and charge more for your products/services), I put together the Premium Pricing Maximizer Prompt to help!
This prompt uses these 4 pricing rules:
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