The Only "Proof" You Need To Land A LinkedIn Ghostwriting Client

+ New "Client-Getter" Prompt Library

Everyone is obsessed with collecting testimonials.

But here's a stat that might surprise you:

When I built Digital Press (my ghostwriting agency), we worked with over 300 clients and generated millions in revenue.

And we never used a single testimonial.

Not one.

Why Testimonials Don't Matter For Ghostwriters

Most writers think they need social proof before they can land clients.

They spend months trying to:

• Build an impressive portfolio

• Collect glowing testimonials

• Get featured in publications

• Chase random credentials

Meanwhile, we landed high-paying clients without any of that.

How?

We focused on two things:

1. Educating clients on their problem (and our solution)

2. Being our own case study

Your Most Powerful Sales Tool As A LinkedIn Ghostwriter

Here's a conversation I had with nearly every client:

• Them: "How do I know this will work?"

• Me: "What did you do before getting on this call?"

• Them: "I looked you up..."

• Me: "Did I look like a real person?"

• Them: "Yeah, I saw your content..."

• Me: "That's the ROI."

See what happened there?

They were judging me the same way their audience would judge them.

And that's the whole game.

How To Be Your Own “Ghostwriting” Case Study

When you're your own case study, you're literally living the benefits of the service you're pitching.

• Want to offer email courses? → Build an email course for yourself

• Want to sell weekly newsletters? → Start your own newsletter first

• Want to become a LinkedIn ghostwriter? → Create content on LinkedIn

Don't think about it as "building an audience."

Think about it as a vehicle to practice your skills.

When you practice what you preach:

1. You learn what works (and what doesn't)

2. You improve your skills daily

3. You demonstrate real results

4. You attract clients naturally

5. You build confidence through experience

Whatever service you plan to provide, practice it yourself first.

The Easiest Way To Start Ghostwriting For Yourself

Here's what most writers do:

They wait until they feel "ready" to start creating content.

They think they need the perfect idea, some arbitrary number of followers, expert knowledge, at least 3 years of experience.

None of that matters.

Start creating content today. Post daily on LinkedIn.

Share what you're learning about:

• Business building

• Your target industry

• Writing & content creation

Document your journey.

I promise. Nothing will make the sales process easier than being your own case study.

Your Next Step

Starting tomorrow, commit to posting daily on LinkedIn.

Focus on consistency.

Tomorrow, I'll show you how to find your first clients hiding in plain sight using my "leaks and faucets" framework.

Chat soon,

—Dickie & Cole

Co-Founders of Ship 30 For 30

Co-Founders of Premium Ghostwriting Academy

Co-Founders of Typeshare

Co-Founders of Write With AI

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P.S. We put together a complete LinkedIn Ghostwriter’s "Client-Getter" prompt library to help you take action on this series.

Instead of just learning how to land ghostwriting clients, this gives you plug-and-play prompts, templates, and AI tools so you can start executing immediately.

Inside this Notion Prompt Library, you’ll get everything you need to land your first LinkedIn ghostwriting client—even if you’re starting from scratch, have no portfolio, and zero connections:

• 6 High-Performing LinkedIn Post Templates: Proven frameworks for listicles, stories, contrarian takes & more.

• The 7-Day LinkedIn Content Roadmap: Build authority & attract inbound leads.

• The Pitch-In-Public Prompt: Get dream clients reaching out to you (coming soon)

• And more…

📆 This “Client Getter” library is available for premium monthly WWAI subscribers until Sunday, February 16th at 12PM EST.

After that, it moves into the Founding Members Vault.

Why is this disappearing?

Because we want to help you follow through and actually land a client—not just collect more information. Keeping this open-ended would make it too easy to put off.

So after Sunday, February 16th at 12PM EST, the prompt library moves into the Founding Members Vault.

Click here to get the full prompt library before it disappears.

For $20 (with a 7-day free trial), you’ll get instant access the LinkedIn Ghostwriter’s library plus our growing vault of 200+ Digital Writing lessons (a $5,000+ value).