The Newsletter Name Generator

3 Step Formula To Attract Your ICP

For the vast majority of Digital Writers, starting a newsletter feels like “a big deal.”

And the biggest reason why is: the name.

This is where even the smartest Digital Writers fall back into the bad habit of trying to be clever, not clear.

But don’t overthink it!

For example: if you are writing 15-minute yoga tips for busy B2B professionals, literally title your newsletter: “15-Minute Yoga Tips For B2B Professionals.” This is 10x better than naming it something clever like: “The Stretchy” or “Flexible Forever.”

If your newsletter promises to help people “build a healthy, wealthy life” then nobody is going to read.

Why?

Because those outcomes are incredibly intangible and subjective. Ask 10 different people how they define “healthy” or “wealthy” and you will get 10 different answers.

That’s a problem.

The way you get people to read for your newsletter is by promising Tangible, Objective outcomes.

What are tangible objects?

• Reports

• Prompts

• Templates

• Case studies

• Cheat codes

• Etc.

You can literally “hold” these kinds of things in your hands, making them tangible.

What does objective mean?

Clear, specific, and measurable. There’s no room for interpretation—it’s either achieved or it’s not.

For example: