The LinkedIn Hook-Point-Action Method: Train ChatGPT To Write Sizzling Framework, Story, and List Posts
Even CEOs Won't Be Able To Ignore These
Ahoy, Digital Writers!
Today we are giving you a single ChatGPT prompt to elevate your LinkedIn game.
Because most LinkedIn posts are just corporate showboating or personal “brag-fests.”
Here’s my job title
Here’s our status symbol
Here’s my job experience
Here’s why we’re important
Here’s my accomplishments
It’s all about the brand or the person.
Nothing wrong with that, it’s just not very helpful to the average reader.
Here’s the thing:
People don’t follow you or engage with you because you are credible.
People follow you because you are giving them something that improves their life in some way.
What are you more likely to read? “It gives me great pleasure to announce our new Managing Director!” or, “Time kills deals. Follow this onboarding checklist to lock in a new client ASAP.” The second one, right? (Unless of course your are the new Managing Director’s mom.)
Helpful content wins. Period.
Before we get into the most valuable types of posts to help you grow your audience, let’s take a look at the fundamentals of writing on LinkedIn.
Hook-Point-Action LinkedIn Post Architecture
Every Linked post follows the same basic format.
Main Point #1
Main Point #2
Main Point #3
The CTA (Call To Action)
Almost every post you see on LinkedIn follows this structure in some way or another.
Let’s break each piece down so you know exactly how to build a post of your own.
The Lead-In (Hook)
The most important part of your LinkedIn post is what’s called the Lead-In or the “Hook.”
The way LinkedIn distributes content in its newsfeed, it only shows the first 5 lines of the post. So, when writing on LinkedIn, it’s important to make sure your “Hook” happens in the first 5 lines—prompting readers to want to click to “See More.”
The more people who click “See More,” the more LinkedIn’s algorithm decides to distribute your content to more people—and this is how you go viral.
Main Points (Point)
After your Lead-In, you are likely either listing out ideas, tips, platforms, strategies, etc., or you are moving the reader from the beginning to the end of a story.
Use single-sentence paragraphs to hook readers quickly.
Bullets & quick lists are your friend.
And always separate ideas clearly.
Formatting can truly make or break the readability of your content.
The CTA (Action)
At the very end of your post, you want to direct readers to another (relevant) asset of yours—so they can continue exploring your content library.
Your CTA could encourage readers to follow you for more content on X topic(s).
Your CTA could direct readers to your book, course, newsletter, or business.
Your CTA could direct readers to answer a question.
If you are going to link to anything, do it in the comments (not the actual post).
LinkedIn’s algorithm does not like linked content. They don’t want you directing readers to your website, or to a newsletter hosted on a different platform. (They want the party to stay on LinkedIn!). So, if you want to link to another asset of yours, put it in the comments.
Now that you know how to structure your LinkedIn post, let’s dig into what you should share.
3 Types Of Viral Worthy LinkedIn Posts
If you want to attract new readers on LinkedIn, then you want your content to either be:
Or An (Anything) List
For each type, we are going to show you an example, and then give you a ChatGPT prompt so you can create each of these types of post for your niche topic.
Here we go!
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