The Crack The Door Technique: How To Write A Cold Email That Gets A Quick “Yes” Using ChatGPT
Bryan Harris’s 5 Step Partnership Marketing Flywheel
Ahoy, Digital Writers!
If you are a Digital Entrepreneur or thinking about becoming one, then you’ve probably heard of Bryan Harris.
Bryan is the founder and CEO of Growth Tools, a monthly coaching service that makes it nearly impossible to fail at growing your online business. They combine proven growth playbooks with 1:1 coaching and peer support so you’re never overwhelmed, stuck, or left wondering what to do next.
And today we are going to use ChatGPT to break down and execute Bryan’s 5 step framework for building a Partnership Marketing Flywheel.
By the end of this post you will know exactly how to:
Find the perfect audience to generate 100s of qualified leads
Make it impossible for the audience owner not to beg you to share what you know
Write an irresistible email pitch that gets a quick “yes”
And we are going to get our Digital Intern to help!
Sounds good, right?
Here’s how Bryan describes it:
Building A Partnership Marketing Flywheel Is Like Learning How To Fish
If you don’t know how (or where) to fish, you just think you suck at fishing.
But if you’re really good at fishing, you can find fish everywhere. Because you know exactly where the underwater structures are, where the water moves at 3PM, and you know the grassy area on the lake where the flies are forever falling prey to the water (and the fishes mouth)!
At a high level, here’s how the Bryan’s Partnership Strategy (fishing) works:
Step 1: Find related but non-competitive industries
Step 2: Search for audiences to borrow within those industries
Step 3: Find a person to connect with (the audience owner)
Step 4: Audit their business and verify they actually need your service.
Step 5: Email them using the “Crack The Door” technique and a free work pitch.
The whole key is to find related but not competitive industries (the fishing holes) that have an audience that overlaps with yours.
Think about it, if you are a branding agency you don’t want to target other branding agencies. Why? Because they are a direct competitor. They sell the same product to the same type of person you do.
So, people who serve the same audience but focus on a different product/topic.
Let’s dive in.
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