The 2 Fastest Ways To Build Trust Online When You’re Not An Expert

Hey there, Digital Writers!

When you’re first starting out, the fastest way to grow online is to borrow someone else’s credibility—because if you've never published anything, readers are not going to trust you giving "general advice."

So, instead of stressing over sharing your own thoughts, insights, stories, perspectives, frameworks, etc., you are going to leverage someone else's.

And in this post, we'll show you how to build credibility and trust through curation using Perplexity.ai so you can accelerate your audience growth (without feeling like a fake).

2 Essential Credibility Building Techniques To Win Over Your Readers

Leverage other (well-known) people your target audience is likely to recognize and trust in order to bring more attention to your writing.

1. Borrow their advice

2. Borrow their stories

Tell the reader who the real expert is and how you went out and curated the very best of their work.

For example, Ryan Holiday does this with stoicism. He doesn’t lead with what he thinks about the topic. He starts with Marcus Aurelius’s perspective and then he adds his perspective. When you borrow credibility, you are not drawing on your own experience, but from someone else’s.

Let’s break it down.