The $1,000,000 Bio Formula For LinkedIn Ghostwriters

This is your first step to becoming a LinkedIn Ghostwriter.

Ready?

(It's shockingly simple.)

Tell people you're a LinkedIn ghostwriter.

That’s it.

Look at the average writer's bio:

• “Coffee addict”

• “Marvel fanatic”

• “Love long nights with my cat”

When someone reads that, they have no idea what you do.

And when people don't know what you do, they won't sit there trying to figure it out.

They'll just move on. Which is why you need to tell them!

The Million-Dollar Bio Template

Here's my simple, one-sentence formula that attracts high-paying clients:

"I ghostwrite [specific asset] for [target client]"

It’s the same one I used to generate over $3.5M in revenue with my ghostwriting agency.

For example:

• “I ghostwrite 800-word thought leadership articles for founders.”

• "I ghostwrite weekly newsletters for SaaS CEOs"

• "I ghostwrite educational emails for course creators"

When you specialize in a specific asset, it immediately increases your perceived value.

Compare these two approaches:

• Generalist: "Freelance writer - $30/hour. Let me know what you need!"

• Specialist: "I ghostwrite LinkedIn content for fintech founders"

The first approach puts all the burden on the client.

They have to figure out:

• What do I need?

• Is this person any good?

• What can this person actually do?

The second approach answers all these questions instantly.

Why Specialization = More Money

When you name a specific industry or client type, two things happen:

1. You naturally attract those exact people. If you say you ghostwrite for fintech entrepreneurs, guess who you're going to attract? Fintech entrepreneurs.

2. Your profile shows up in searches. It’s subtle, but when you name your target industry, those keywords get attached to your profile. Now you'll appear when potential clients search for writers in their space.

You will make 10x more money selling a specialized service than being a generalist.

Why?

When a fintech founder sees "I ghostwrite LinkedIn content for fintech entrepreneurs," they immediately assume you're the best person for the job.

You've positioned yourself as the specialist who understands their industry.

Use This Exact Structure For Your Bio

"I ghostwrite [ASSET] for [TARGET]"

• ASSET = LinkedIn posts, weekly newsletters, educational emails, etc.

• TARGET = Industry (fintech founders) or specific role (SaaS CEOs)

This might seem too simple to work.

But that's exactly why it works.

Most writers overcomplicate their bio trying to sound clever or creative.

Meanwhile, the writers making real money simply tell people exactly what they do and who they help.

Let's make it simple.

How To Pick A Niche (WHO Pays For Ghostwriting?!)

For the WHAT (your asset), start with LinkedIn posts.

It's the easiest entry point and has high demand.

For the WHO (your target), focus on people who have both:

• Income to invest in ghostwriting

• A clear business reason to build their personal brand

Here’s a simple way to identify profitable niches: