Our entire $1MM evergreen email sequence

Build this to convert email subs on autopilot

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Sponsored by: Category Newsletter Creator

In 4 days, we’re releasing Category Newsletter Creator. Inside we show you how to:

• Completely dominate a niche

• Monetize in 5+ unique way

• Become a “trusted authority” in your industry

This is our entire playbook on how to position, publish, and profit from your newsletter.

Join the waitlist here:

Click here to join the waitlist.

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Hey there!

After 20 cohorts of Ship 30, over 10,000 students enrolled, and millions of dollars generated in revenue, we've learned something about email marketing—and I want to share it with you.

Guess how many emails it takes for someone to buy?

It’s not 1.

It’s not 2...

On average, it’s nearly 20 emails!

Sometimes more.

This is something we REALLY didn’t understand when we first launched Ship 30 for 30, and we fell into the same trap a lot of creators do:

“If I send too many emails, people are going to see it as spammy. They’ll unsubscribe. They’ll never buy anything from me!”

And from all the data we’ve collected, we can objectively say now that is false.

If you are constantly giving away free education, more emails means more money.

Period.

The 20-Email Strategy

If you are about to launch a newsletter, a digital product, a cohort-based course, a book, a consulting or group coaching offer…

Or, if you have a product/service for sale and want to know how to increase sales with email

Here’s a 2-part strategy anyone can implement.

• The first part is 100% education.

• And the second part is 100% sales.

Let’s dive in.

Part 1: 100% Education

These emails are intended to do 2 very specific things:

• Show the customer you are the right person to help them.

• Remind them you have a product/service for sale.

These emails should be 99% free value + 1% “Oh, by the way, you can sign up here” CTA at the end.

Except for the very first email—which sets the frame for what your offer is.

Email #1: Plain Pitch.

“Here’s what I have for sale, here’s what problem it solves, here’s how you can buy it.”

Email #2: Who This Is For.

“Here are the 3 archetypes of people I believe I can help most—and why. Which one are you?”

Email #3: 10 Biggest Problems.

“I know what your biggest problems are. I know why you’re experiencing them. I know what you’ve tried in the past to solve or overcome them. Here’s why those things didn’t work—and here’s why my approach is different.”

Email #4: 3 Desired Outcomes.

“I know the Top 3 outcomes you want. I know why these 3 outcomes are the ones you value more than all the others. I know because these were the outcomes I wanted when I was in your shoes. Here’s how I can help you get there.”

Email #5: My Story.

“I used to be exactly where you are now. Here were my problems. Here were the outcomes I wanted. Here’s what I tried and why it didn’t work. Here’s what changed. And here’s where I am today. Now, I’d like to help you do the same.”

Email #6: Stop/Start.

“Here are the things you’re probably trying right now to solve this on your own. STOP. Here’s why those aren’t working. Instead, START doing this—it’ll have a much bigger impact. And by the way, this is what I help you do.”

Email #7: Myths.

“Here are the faulty beliefs most people have when they set out to solve these problems/achieve these outcomes. Here’s why those beliefs are faulty. And here’s some mental reframes so you can think about this the right way.”

Email #8: Quick Tips.

“Let’s say you want to do this on your own. That’s fine. To help you, here are some tips I would give anyone struggling with these problems/trying to unlock these outcomes—and here’s how to quickly implement them into your life.”

Email #9: Mistakes.

“Ah, but here are the mistakes most people make when they set out to do this on their own. Here’s why those mistakes happen. By the way, I can help you avoid these mistakes.”

Email #10: Templates.

“I wanted to share this with you… it’s my favorite template for quickly and easily solving this specific problem. Oh, and by the way, I give you tons of these templates in my product/service.”

That’s Part 1.

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Now, before we get to Part 2, I want you to know we’ve used these exact emails to generate $10,000,000 in digital product sales & monthly subscriptions.

And inside Category Newsletter Creator, we’ve created a full mini-course entirely focused on how to create & automate sequences inside of Kit (ConvertKit)—so your newsletter becomes an “engine” that sells customers on autopilot.

If you want to get your hands on our entire library of email sequences…

And turn your email into a money printing machine.

Then now is the time.

You’ll get all our emails & templates (including the full 20-Email “Million Dollar” Sequence) in text format so you can use them in any email automation tool (like beehiiv, Mailchimp, ActiveCampaign, etc.).

Literally every single sequence we use to welcome new subscribers, monetize our list, onboard new customers, and monetize our lists.

Here’s a quick glimpse into Mini-Course #3: Our Newsletter Automation System

• Module 1: Your Welcome Sequence

• Module 2: Your 10-Day Pre-Launch Sequence

• Module 3: Your 10-Day Product Launch Launch Sequence

• Module 4: Your Onboarding/Post-Purchase Sequence

• Module 5: Your Abandoned Cart Sequence

• Module 6: Your Book-A-Call Sequence

• Module 7: Our 20-Email “Million Dollar” Sequence

But look, all these fancy email sequences might look impressive (and they are!)…

…but they’re completely useless if you don’t have anyone going through them!

So, if you want to get your hands on all of these sequences then be sure to join the waitlist so you don’t miss when the product drops!

Click here to join the Category Newsletter Creator Waitlist.

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Alright, let’s keep going with Part 2 of our 20-Email Strategy.

Part 2: 100% Sales

The second part of this 20-email sequence are emails intended to do the opposite of the first 10 emails.

You’ve given them a TON of free value. So here, you SHOULD hard pitch people on your list.

And the goal should be:

• Buy

• Or Unsubscribe

You do not want people sitting on your list doing nothing.

So this second sequence is a good way of figuring out who is actually going to ascend with you, and who was never going to ascend in the first place.

Email #11: Everything That’s Included.

“Here’s how my product/service is structured. Here’s everything you get.”

Email #12: Bonuses.

“But that’s not all. When you join, you also get these 3 bonuses.”

Email #13: Testimonial Roundup.

“Want proof? Look at all the people I’ve worked with who have been successful! Chances are, you resonate with one of their stories.”

Email #14: Where Will You Be 1 Year From Now?

“Ask yourself a quick question: where will you be 1 year from now if you don’t take action? Compared to… where will you be if you DO? If you know a year from now you’ll be disappointed if you don’t make any progress, then let’s avoid that path. Here’s how I can help.”

Email #15: Testimonial Deep Dive.

“Here’s 1 student in particular. Here’s their full Zero to Hero journey. This could be you.”

Email #16: The Tale of 2 Archetypes.

“Here’s a quick story of 2 different types of people. 1 of them took action. The other didn’t. Here’s where they both ended up. Which one are you going to be?”

Email #17: What Has You On The Fence Survey.

“Real quick, would you mind letting me know what has you on the fence? Which of the following 3 options is it? Time? Not sure if you’re ready? Or cost? Let me know so I can help find a solution.”

Email #18: Behind The Scenes Look.

“Just so you know everything you’re getting, here’s a sneak peek at the first couple modules/resources. Let me walk you through it so you know what you’re stepping into.”

Email #19: Disappearing Bonus.

“Let’s sweeten the deal. If you take action in the next 48 hours, I’ll also throw in this other bonus worth $ X. But after 48 hours, this goes away.”

Email #20: Disappearing Discount.

“Let’s sweeten the deal even MORE. Here’s a $ X-off coupon code. But you must use it within the next 48 hours, otherwise it goes away.”

Phew!

That’s a lot of emails!

But that’s the point. (One of our favorite quotes, I think Hormozi said it, is “People need to be reminded more than they need to be told.”)

If you aren’t willing to go through the effort to build a 20-email sequence educating and empowering customers to take action with you, then don’t be surprised when your sales are what they are.

Ready To Try The 20-Email Strategy For Yourself—With The Help Of AI?

We’ve put together this Million Dollar Sequence Prompt that you can use with Claude or ChatGPT to generate any of these emails.

Here’s how it works: