More. Better. New.

1M+ views on YouTube with this simple framework

When I started on YouTube, I was drowning in advice from "experts."

• "Your thumbnails need to be more clickable!"

• "Your lighting isn’t professional enough!"

• "You need a better camera!"

• "Try optimizing your tags!"

Everyone had an opinion.

And I tried to listen to them all. But it just left me spinning my wheels.

That’s when I started using a simple framework I learned from Alex Hormozi: More → Better → New.

It changed everything.

And it’s the main reason I’ve been able to grow my channel to 1M+ views in 11 months.

The More → Better → New Framework

Photo Credit: Alex Hormozi $100M Leads

Whenever you're trying to get up to speed on something new (like YouTube), the impulse is always to do something different—chasing the latest "hack" or shiny object.

But that’s actually backwards.

Step 1: More

Before worrying about "optimizing," focus on volume.

You need to push the limits of how much you’re creating.

For us, this means:

• Extracting as many shorts as possible from each long-form video

• Not treating shorts as a completely different initiative

• Maximizing every piece of content we create

Most people think the key is posting at the perfect time or finding an algorithm hack.

Let me tell you what actually works: MORE!

• If you're posting twice a day, the next question should be: "How do I post three times a day?"

• If you're posting three times a day, the next question is: "How do I post four times a day?"

So I started studying the biggest YouTube creators. And one thing was obvious:

They weren’t necessarily "better" than us—they were just doing more.

They were posting 10 times a day while we were posting twice. That’s the gap we needed to close before worrying about anything else.

Step 2: Better

Once you've maxed out MORE, then you focus on improving.

This is when you ask:

"I'm doing as much as I can, how do I do it better?"

The beautiful thing is, you can stay in this phase for a long time:

• Establish your cadence

• Improve within that cadence

• Keep improving until you've done it to the absolute best of your ability

Most businesses under $1M in profit should focus almost entirely on MORE.

Volume is the bottleneck. Not small optimizations.

Step 3: New

The final step is New (or Different).

You only do something completely NEW when you’ve maxed out MORE and BETTER (and your “channel” isn't growing anymore).

If you look at my YouTube channel and Instagram, you'll notice we're not creating NEW content for each platform. We're simply republishing shorts extracted from the long-form videos.

At a high-level it looks like this:

1. Create long-form content for YouTube

2. Extract shorts from that long-form content

3. Republish those shorts on YouTube and Instagram

While these other distribution channels are lower priority, our team can use their judgment: "This short is performing really well on YouTube, let's also put it on X or LinkedIn."

This approach means we ARE technically on different platforms (YouTube, Instagram, X, LinkedIn), but we're not creating DIFFERENT content for each one.

We're leveraging the same assets across multiple channels—maximizing MORE without getting distracted by DIFFERENT.

This framework is deceptively simple which is exactly why it works.

Most people overcomplicate things. They jump straight to NEW before they've even scratched the surface of MORE.

• They want a fancy studio setup before they've published 10 videos.

• They obsess over camera quality before they've established a posting cadence.

• They worry about "standing out" before they've done the basics consistently.

Don't make that mistake.

How To Analyze Your Content With AI To Get BETTER

Once you’ve established a MORE rhythm, you can use AI to help identify how to get BETTER.

Here’s a simple AI prompt you can use with Claude or your favorite AI assistant:

I'd like you to act as a "Content Strategy Analyst" who specializes in YouTube optimization.

I'd like your help analyzing content to improve my YouTube content using the "More → Better → New" framework. 

For context, the More → Better → Different framework works like this:
- MORE: Focus first on increasing volume and consistency (quantity)
- BETTER: Once volume is established, improve quality and effectiveness
- NEW: Only after maximizing MORE and BETTER, try new formats/platforms

I'm currently in the "MORE" phase but want to identify "BETTER" opportunities.

I'm attaching:
 
1. 1-3 successful video transcripts in my niche that I admire
2. One of my own recent content scripts

Please analyze both sets and do the following:

Identify the structural elements of the successful content (hook styles, pacing, storytelling approaches, call-to-actions)

Point out specific techniques they use that I don't.

Compare engagement tactics (how they maintain viewer interest)

Suggest 3-5 specific, actionable improvements I could implement immediately

Recommend which single improvement would likely have the biggest impact

Focus on changes that enhance quality without significantly increasing production time, as I'm still prioritizing volume (MORE) while gradually improving (BETTER).

Here are the 

<SUCCESSFUL TRANSCRIPTS>

<EXAMPLE1>
{Insert transcript}
</EXAMPLE1>

<EXAMPLE2>
{Insert transcript}
</EXAMPLE2>
...

</SUCCESSFUL TRANSCRIPTS>

<MY SCRIPT>
{Insert Your Script}
</MY SCRIPT>

Here’s how to use the prompt:

1. Publish First, Optimize Later: Make sure you've published at least 5-10 videos before using this prompt. You need to experience the full production process, make mistakes, and develop your own workflow first. This ensures the AI's suggestions will be relevant to your actual challenges, not theoretical ones.

2. Find Successful Videos in Your Niche: Search YouTube for your main keywords and filter by "View Count" to see what's performed well. Look for creators slightly ahead of you (10x-20x your subscriber count), not just the biggest names. Pay attention to videos with high view-to-subscriber ratios (they're outperforming expectations) and note which thumbnails and titles made you want to click.

3. Choose Your Own Content: Select one of your recent videos that represents your typical content. Ideally, pick something that performed average or slightly below average - this gives you more opportunity for improvement.

4. Implement One Change at a Time: When you get the analysis back, resist the urge to implement everything at once. Pick the single most impactful suggestion and focus on mastering that in your next 3-5 videos before moving to the next improvement. This approach keeps you aligned with the MORE → BETTER → NEW framework by allowing you to maintain your production volume while gradually incorporating quality improvements.

That’s it.

Tomorrow, I’ll break down exactly how we turn one long-form video into 10+ pieces of content—without spending extra time scripting, recording, or editing.

This is how you maximize MORE without burning out.

Chat soon,

—Dickie & Cole

Co-Founders of Ship 30 For 30

Co-Founders of Premium Ghostwriting Academy

Co-Founders of Typeshare

Co-Founders of Write With AI

---

P.S. I'm curious. What questions do you have about YouTube content creation?

Are you struggling with a specific part of the process?

Drop a comment below, and I'll address the most common questions in an upcoming issue!