How To Write Lethal Sales Bullets (Even If You’re A Complete Beginner)

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Ahoy, Digital Writers!

Want to know the easiest upgrade you can make to sell a digital product?

• It’s not a crystal clear CTA.

• It’s not an irresistible headline.

• It’s not hundreds of 5-star reviews.

It’s simple, clear, and straightforward sales bullets.

They are THE workhorse of your sales content.

• They provoke curiosity

• They address objections

• They highlight the key benefits

They subtly persuade the reader by directly speaking to their needs, desires, and challenges.

The problem is…

Bullets Are Sneaky Little Devils To Write

And when you are first starting out, it’s easy to get lost in the nuance of writing them and overcomplicate it.

There’s an art to crafting bullets that sell like ice-cold lemonade when it’s 102 degrees outside. Which is why today, we want to give you a ChatGPT prompt to wipe away your bullet-writing woes, so you can write powerful, action-inspiring, and sometimes mind-blowing copy.

Let’s dive in!

The Greatest Copywriter You’ve Never Heard Of

The KING of bullets?

Mel Martin.

Mel is considered the pioneer of “modern” bullets for his fascinating, magnetic style. And of course for selling $100 million with direct-response ads in the 1970s for his company, Boardroom. He’s a legend.

His bullets invoked curiosity, emotion, and urgency.

For example:

• “Bills it’s ok to pay late”

• “Best numbers in any lottery.”

• “What never to eat on an airplane”

Before Mel, bullets were decoration on the page.

Ready to channel Martin's bullet mastery?

Write Lethal Bullets Like Mel Martin With ChatGPT