How To Uninstall Your Audience’s False Beliefs Through Storytelling

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Today, we bring you another guest post from Jim Hamilton.

Jim is a copywriting expert who's written emails for Cole Gordon, Travis Chappell, Justin Moore, and many more in the online space over the last 8 years.

His first guest post on how to write story-driven emails that sell was a big hit.

So today, he’s back to share his Belief Mapping Protocol to help you sell more of your high-ticket offers on sales calls, webinars, and in your emails.

Here's Jim:

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Harsh truth:

Low-ticket offers are great for customer acquisition…

But you’re never gonna get rich selling $3 books, $7 toolkits, or $27 courses unless you already have millions of followers.

This is where high-ticket offers come in.

These offer much bigger profit margins for you as the creator and much better results for your customers.

Selling high-ticket requires more persuasion, though.

You can’t just send someone to a checkout page and watch the sales roll in.

Instead, you need to uninstall the hidden mental malware holding them back before presenting your offer.

This mental malware is known as a “False Belief.”

Here’s how it works:

The “False Belief” Paradigm

Russell Brunson is a 9-figure entrepreneur and bestselling author of Expert Secrets.

In the book, he reveals the secret to getting people to buy your high-ticket offer is by uninstalling their false beliefs and then replacing them with new and empowering beliefs.

You’ll do this by using the most effective persuasion technique of all time:

Storytelling.

So what are false beliefs, exactly?

They’re simply misconceptions the audience has that prevent them from buying.

And just like a malicious software program on your computer, these mistaken beliefs rewrite your audience’s thoughts and feelings to sabotage any chance they have of success.

False beliefs fall into one of three categories:

1) Vehicle False Beliefs

These are misconceptions about the new method or opportunity you’re presenting. For example: intermittent fasting, TikTok, or paid newsletters.

2) Internal False Beliefs

These are misconceptions about their own ability or other internal forces that will prevent them from succeeding. For example: willpower, creativity, or impostor syndrome.

3) External False Beliefs

These are misconceptions about external forces beyond their control that will prevent them from succeeding. For example: genetics, algorithms, or the economy.

Think of your audience’s False Beliefs like icebergs: 90% of their mass is beneath the surface.

That means if you don’t address them, you’ll never understand why someone didn’t buy.

Luckily though, you’re going to walk away from reading this post with a list of all your audience’s false beliefs. Plus a simple storytelling script to uninstall them so they buy your high-ticket offer.

SIDE NOTE: If you want to see more examples of how you can use storytelling to sell stuff to your newsletter or email list, read my book.

Now let’s get to work.

What You’ll Need to Complete This Belief Mapping Protocol

I’ve found ChatGPT delivers the best results.

So we’re going to use ChatGPT-o1 to complete this exercise.

On top of that, you’ll need to fill in a placeholder for your offer.

This doesn’t need to be super in-depth. In fact, I’ve found sometimes that adding more info makes the outputs worse.

Here’s what I wrote for mine:

The Email Storyselling Playbook - a 66-page book revealing the 4-step formula to convert subscribers into buyers even if you're not a natural writer or storyteller

It’s got:

• Title of the product (Email Storyselling Playbook)

• Description of format (66-page book)

• High-level promise (4-step formula to convert subscribers into buyers)

That’s it.

Start with that and complete the exercise. You always circle back later and flesh out the description if you aren’t happy with the results.

Now let’s dive into the first prompt:

Prompt 1: Map Out False Beliefs

First, we’re going to get ChatGPT to map out the audience’s false beliefs and rank them in order of influence on the buying decision.

This ranked ordering helps you identify which beliefs are most important to uninstall.

I’ve found it’s generally pretty good at this part.

But you can always reorder them before going further if you know better.

As always, we’re going to:

• Assign a role

• Explain the framework

• Show it some good examples

These are the hallmarks of high-quality prompts.

Here’s the full prompt: