How To Turn LinkedIn Commenters Into Customers: 5-Step Audience Mapping Method

One of the biggest mistakes I see LinkedIn creators make?

They chase more engagement instead of understanding who’s engaging.

Why? Because engagement feels like progress. More likes, more comments—it must mean your audience is growing, right?

But numbers alone don’t tell you who actually matters. Without a clear way to analyze who’s behind the engagement, it’s easy to focus on the wrong people. If you know exactly who is interacting with your content, you can tailor your messaging, refine your offers, and turn commenters into customers.

So I built a system to reverse-engineer my audience and pinpoint my best leads.

I call it the Audience Mapping Method—and it’s shockingly simple.

5-Steps To Turn LinkedIn Commenters Into Customers

Here’s how it works: