How to think different

Your 1st step to breakthrough writing with AI

The single fastest way to increase your value (and earnings) as a writer is to provide differentiated thinking.

I built a 7-figure career working with startup founders, company executives, and investors on refining their thinking and publishing their unique insights at scale on the Internet (and it’s why I can charge 100x+ more than the “ghostwriters” you find on Upwork.com).

But in the age of AI, thinking feels inefficient.

When a robot can run circles around you, it’s only logical to think delegating your work to a machine is how to stay ahead of the curve.

The problem is “AI writing” is an easily replaceable commodity.

However, if you start thinking (not just writing words), but unique, unheard of, unidentified perspectives on your topic, suddenly you become a luxury good that people will line up to buy with their time, attention, and even their money.

Real value comes from the interpretation of the world, not the transcription of it. And the writers who win in the next decade aren’t the ones who write more words—they’re the ones who bring more original thought to those words. Which means if you want to increase your market value as a writer, you need to stop asking: “What should I write today?” and start asking: “What’s missing?”

That one question can change your career.

So, how do you think different?