How To Slip "Secret Sales Messages" Into Your Writing (Using AI)

If you want to get more attention, build an audience, and make more sales from your writing…

You’ll enjoy today’s prompt.

I first learned this sales technique from legendary copywriter Craig Clemens. And recently he explained it on the My First Million Podcast—along with 5 other strategies from the greatest marketing ads of all time.

It’s too good not to share.

Craig has done over $1 billion a year in online sales. (Yes, billion with a B.)
When he talks, it’s worth listening. Because this is the kind of insight that separates ordinary writers from money-making writers.

Check out the video then come back for the prompts below.👇

Now that you've heard how Craig thinks about marketing...

Let’s zoom in on one specific technique.

A Secret Sales Technique You're Already Using (Without Even Knowing It)

Imagine you get a new Breville Smart Oven Air Fryer Pro.

You unbox it. Then you throw in a pack of party wings you bought from Costco for $7. They cook to delicious perfection.

After you’re done licking your fingers, what’s the first thing you do?

You text a photo of the golden crispy wings it made in 15 minutes, right from frozen, to your friends and tell them to stop wasting their money on Buffalo Wild Wings.

What you don’t realize is you’ve just used a classic marketing technique called an embed.

The Art Of Subliminal Marketing Messages

You didn’t come out and say buy a Breville Smart Oven.

You embedded it, like a subliminal trigger, that sticks in the reader’s mind. Now, without your friends realizing it, they want to know how you cooked the chicken, what you cooked it with, and when are they are invited to come over for dinner.

Because you implied it.

I’ll be the first to admit, this approach can be used to manipulate people with your words. But that’s not what we're talking about here.

The best way to understand how this work is to look at a classic example from another copy legend, Gary Halbert.

This is an ad Gary wrote for Tova perfume which helped them scale their monthly revenue from $20K/month to $800K/ month.

At first glance, it's just a weird, curiosity-driven headline.

But if you look closer, there's an embedded message inside the subhead:

• Wait… it doesn’t contain an illegal sexual stimulant?

• Why would she need to swear under oath unless this stuff is seriously powerful?

In just a few seconds, the reader's mind is flooded with emotions: curiosity, excitement, social proof, forbidden allure.

All without the copywriter ever "saying" any of it directly.

Here's Why The Embed Technique Works:

1. It bypasses skepticism. Instead of triggering your prospect's "I'm being sold to" alarm bells, you're actually helping them first.

2. It sticks better in their minds. When people discover solutions themselves through valuable content, they remember it. Simple as that.

3. It respects their intelligence. Your prospects aren't dummies - they know marketing when they see it. This approach treats them like the smart buyers they are.

4. It matches how people really buy. Most folks make buying decisions in their gut first, then justify it later. This method works with that natural process.

5. It proves your worth instead of bragging about it. Actions speak louder than words, right? Show them what you know by actually helping them.

And here's the beautiful part: When the time comes to buy — they're already sold.

This is the power of an embed.

How To Slip A Sales Message Into Your Writing (With AI)

Now that you know why embeds work so well, the next step is learning how to build them into your own content.

That’s where AI can give you an edge.

You can use simple prompts to help you build a powerful embed inside any social post, email, or landing page you write.

I call it the Embedded Marketing Trigger Framework — and it’s made up of three simple layers you can stack (or use individually) to tilt your readers toward your offer or way of thinking.

Let’s break it down.

Layer 1: The Story Layer