How To Sharpen Your Point (Before You Start Writing)

3-Steps To Avoid Endless Edits

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Hey there Digital Writers!

In our last email, we gave you a 90-day content plan to dominate Q4.

Let’s keep the momentum going and shift our focus to how to make every post in that plan as sharp as possible—before you even start writing so you don’t get stuck holding the pen (and get behind on Day 1 with endless edits).

Let’s dive in.

Every writing guru, English teacher, and reader who’s ever lived has said it: “GET TO THE POINT!”

It’s good advice.

Most writers jump into writing and hope their “point” will reveal itself along the way.

It’s a trap!

And it leads to fuzzy writing, unnecessary rewrites, and ultimately wasted nights or worse Saturday afternoons.

Instead, you need to sharpen your point before you even put pen to paper (or fingers to keyboard).

But what exactly is a point and how do you get to one?

Let’s clear it up.