Want to write with AI? Try Typeshare's new AI-powered Endless Idea Generator! Create, save, and expand ideas—instantly.
Ahoy, Digital Writers!
Today, we are going to give you 25 headline templates you can plug into ChatGPT and get a quick list of proven ideas for any topic without spending hours brainstorming.
(And then we’ll show you how to create an endless supply of your own.)
Headline formulas exist for a reason.
They are tried, tested, and proven.
They help you generate ideas and “unstick” your thinking.
They help you see different variations of the same topic at-a-glance.
Templates are a shortcut!
And just about every writer struggles with getting headlines written. This is part of what separates the most prolific writers from the rest—the ability to fall back on headline formulas when nothing is clicking mentally.
Let’s dive in!
What makes a good headline template?
While headline templates can be plugged into your writing without much thought, that won't really help you in the long run. You still need to know how to write headlines that captivate your readers and command attention.
Here’s what separates the best headline formulas from the rest:
The headline is clear, not clever. You want your headline to be crystal clear: what is this about? Who is this for? And what’s the PROMISE? (What does the reader get in exchange for reading?).
The headline makes a PROMISE. It’s not enough to say, “This is about X.” You have to take it one step further and say, “This is about X, and this is what will change in your life if you click to read.” Otherwise the reader won’t be able to rationalize why they should spend 3 precious minutes of their life to read a bunch of words on the page.
The headline is specific. If your headline is not specific about the problem, the audience, or both, it’s vague. And anything that’s vague is confusing, and anything that’s confusing won’t hook the reader.
The headline takes a stance. When you try to write something for everyone, you end up writing something for no one. You want the reader to either say, “Wow, this is exactly the problem I was struggling with—and I think I just found my answer!” Or you want the reader to say, “This isn’t for me. Period.”
The headline teases the ending without revealing the answer. Tease the ending without giving it away. Make the reader click to fill in the details. Headlines that just give the answer (“Drinking Coffee Gives You Anxiety”) make the reader think they already got the purpose of the piece and, as a result, don’t need to actually click and read it.
If your headline does not accomplish this goal, you do not have an effective headline—and the reader is not going to STOP and give you their attention.
Now, before we hand over the templates, we have to give you a word of caution.
Your content MUST deliver on the headline promise.
If you write a really compelling headline and then the content doesn’t deliver, it’s clickbait (and readers will hate you for it).
However, if you write a headline with a big promise and then KEEP your promise, the reader isn’t going to sit there and think, “Meh. This piece was really helpful but I don’t like that I got clickbaited into reading it.” No, they’re going to think the opposite. In fact, they’re not even going to remember how or why they clicked the headline. They’re going to be too busy sharing the piece with 3 of their friends, saying, “You have to read this.”
A great headline with legendary content will continue to circulate on the Internet, get bookmarked, saved, referenced, and linked to over and over again—long into the future.
Got it?
Good. On to the templates!
How To Use ChatGPT To Speed Up The Headline Writing Process
You don’t have to look very far on the internet to find a catalog of Headline Templates.
Every copywriter has a stash.
Books have been filled with them.
Creators on LinkedIn and “X” are sharing them.
This is our personal curated collection of the top 25 templates, representing diverse headline styles perfect for nearly any writing need we've encountered.
They’re good and they work!
Keep reading with a 7-day free trial
Subscribe to Write With AI to keep reading this post and get 7 days of free access to the full post archives.