From Proof To Persuasion: Train ChatGPT To Weave Testimonials And Success Stories Into Your Marketing

This is how you turn feedback into sales

Ahoy, Digital Writers!

If you run a Digital Business, then you know when someone navigates to your website, your profile, or reads one of your marketing emails, they are asking themselves 2 questions (in this order):

1. What is this?

2. Who has had success with this?

And today, we want to zoom in on the second point—social proof.

A customer is always asking themselves whether “the thing” you are offering them “actually works.” And for them to believe it works, they need to see that other people have tried it and unlocked the same result they want for themselves.

Which means your business’s success hinges on your ability to first, deliver a real customer transformation—and then show that real people have used your product and seen real results.

The most valuable social proof is the kind that alleviates uncertainty.

If your customer second-guesses your product—you’re losing sales.

When a customer can't physically examine what they are buying, they hesitate. You can have the most amazing product that promises epic personal transformation, but in the absence of proof, to the customer, it’s an empty promise. This is why every “lose weight fast” program plasters before and after pictures of their customers.

Social proof dismantles doubt.

• 92% of consumers read online reviews when considering a purchase.

• 88% of consumers trust online reviews as much as personal recommendations.

• 72% say positive reviews and testimonials make them trust a business more.

It's pretty obvious how valuable social proof is, right?

Your goal is to find a way to get the people who buy your product to become shining examples of all the benefits they’ve gained.

Here’s how:

• Step 1: First, you create a product or service that solves a problem which unlocks benefits for someone.

• Step 2: Next, you create content that points out the problem and hypes up the benefits with your product positioned as the solution. Ship 30 for 30 can give you a leg up here.

• Step 3: Then, you gather social proof that your product solves your customers problems in the form of testimonials or positive feedback. Testimonial.to makes this dead-simple.

• Step 4: And then, you re-share those testimonials on your landing page, in Twitter threads, LinkedIn posts, blog posts, newsletters, email campaigns, etc.

• Step 5: Finally, you keep improving your product so those customers do 100% of your marketing!

When potential customers SEE the success others have achieved with your product or service, they naturally want to experience that success too. This is exactly how Cole blew up on Quora.

Who wants in on “Skinny to Shredded?”

Nobody wants to be left behind while others reap the rewards, right?

Testimonials drive revenue.

The best testimonials show the transformation your customers have achieved using your product.

The mistake most people make when leveraging customer feedback in their marketing is using something like "This is awesome!" Glowing sentiments are great, but skeptical consumers see it as cherry-picking, which can quickly erode trust—and drive customers away instead of attracting them.

Instead you want to take the reader on a journey: from challenge to change.

• "I used to dread public speaking. Now, I give presentations with ease!”

• “After years of struggling with insomnia, I’m finally waking up ready to take on the day!”

• “I started as a novice investor, and now I just watch my money grow up and to the right!”

Testimonials are stories.

Once you have a customer story, connect their transformation back to your product—and then give potential customers a next step to achieve those same results.

Here’s a simple framework you can follow in any piece of marketing:

• Name the obstacle, fear, or problem your customer’s “win” solves.

• Explain how and why anyone can solve this problem IF they understand how to do X.

• Call out what’s holding them back from getting from where they want be. Who is the enemy?!

• Tell them how your product or service helps them solve their problem.

• Call the reader to action. Here’s your first step to getting the problem solved!

Now, let’s make this easy with ChatGPT!

How To Turn Testimonials Into A Powerful Selling Tool With ChatGPT In 3 Simple Steps

Let’s break it down.