Effortless Expansion: How To *Instantly* Turn Short-Form Content Into Long-Form Content With ChatGPT

Accomplish in 5 minutes what used to take 2 hours.

Ahoy, Digital Writers!

Today I’m going to walk you through a framework for using ChatGPT for “effortless expansion.”

Anyone familiar with Ship 30 for 30 is familiar with our Lean Writing framework.

From a high level, we emphasize the importance of validating long-form content with short-form content.

Just like a startup should validate its product before hiring a massive team and deploying millions of dollars of resources, writers should test their ideas and make sure the market is interested in them before investing time & effort expanding them.

Now, here’s a quick “a-ha” for you.

The only difference between short-form and long-form content is “more.”

• If you wrote a tweet listing 3 books, your long-form will list 10 books

• If you wrote an Atomic Essay with 3 mistakes, your long-form will be 10 mistakes

• If you gave a breakdown with 3 stats, your long-form will be 10 stats

Simple enough, right?

Now, before ChatGPT, it was on you to rack your brain for additional “expansion” ideas whenever you saw something that worked.

Luckily, this type of task is perfect for our Digital Writing Intern.

And so the following prompt is going to show you how to instantly expand your short-form lists into long-form lists (so you can churn out more content in less time, without banging your head against a wall trying to come up with more ideas).

Let’s dive in.