ChatGPT Vs Bard: What Is The Difference? And Which is Better For Digital Writers?

This is how you evaluate your Digital Intern

Ahoy, Digital Writers!

Today we want to have a little tête-à-tête about two platforms that have stirred up the Digital Writing community:

Open AI’s ChatGPT/GPT-4 vs Google’s Bard

These tools have been making waves for a while now, so, we decided to put them under the microscope to find out which one will make the best Digital Writing intern. After all, you would never hire an intern without interviewing them first!

Let’s skip to the end.

If you are wondering which AI platform delivers the perfect prose without having to edit after you run a prompt? Here’s your answer: neither of them. Which, frankly, is true for any AI writing tool. Remember the 10/80/10 Rule.

Since there's no one-size-fits-all solution (at least for now), you can mix and match the top AI writing tools that align with your specific writing objectives.

How Digital Writer’s should be thinking about the future of AI tools like ChatGPT and Bard.

We are still in the very early stages of AI.

AI is not the first technological advancement to change the world. So, it’s worth peering into the past to see what we can learn and what patterns to look for as AI progresses. Just like the industrial revolution, the PC, the internet, and the smartphone, AI will follow the "Technology Adoption Life Cycle.”

Here’s what you can expect:

• The Goldrush: AI is here. Every week a new AI start-up is launched. Entrepreneurs are rushing to carve out a niche for themselves. It’s full of excitement, optimism, and a high degree of uncertainty/fear, as it's unclear which technologies or businesses will prevail.

• Scramble For Dominance: As AI matures, a Category King will emerge and competition will grow fierce. We are already seeing this. And if you listen carefully, everything is being compared to ChatGPT (a sign of a Category Leader). AI platforms will fight for market share. We will start to see broader marketing efforts, partnerships, acquisitions, and once innovative providers will go out of business.

• The Category King: Eventually, AI and the market will mature. Innovation will slow, and industry standards/regulation will be enforced. The Category King will set the standard and control the market. But, new entrants will find ways to disrupt the established order.

• The Rise Of The Underdog: The cycle starts all over again when the status quo is challenged, potentially rendering the previous technology obsolete—think about how “AI chat” has challenged Google search.

“There’s gold up in them their hills! Grab yer shovels.”

You’re an early adopter.

Which means you have a strategic advantage as a Digital Writer over the masses. Leverage it. Write about it. It’s an amazing opportunity for you to stake out your expertise and help others who are coming behind you.

Take risks and keep experimenting with different platforms.

Decide for yourself what’s best and share your opinion. Get a deep understanding of how these tools work and how you can leverage them for your business. As the market matures, and a Category King emerges, double-down on your experience.

You’ll be set.

Let’s dive in!

What separates ChatGPT and Bard?

Just like any tool, each of these AI writing tools comes with their own set of strengths, weaknesses, and unique functions.

Both ChatGPT and Bard are backed by powerful machine learning algorithms that generate human-like text. They can be used to draft articles, brainstorm ideas, write emails, tweets—literally anything you ask them to. They each have free access. But you’ll have to shell out $20 / month to get access GPT-4 and internet browsing on ChatGTP. AI Superconsumers would gladly pay 10X the price of ChatGPT (an argument for another day).

But…

This is Write With AI, so we figured we’d ask Bard to compare itself to ChatGPT!

Here’s your at-a-glance comparison: