10 Ways To Write An Irresistible Newsletter Opener

How To Go From “Hey there” To Hooked

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Hey there Digital Writers!

Who is reading your writing?

A human! (That’s right.)

Which means you want to think of everything you write as a “letter.” And just like a letter to a friend, you’d open with something like “Hey there!” Something light & casual. And that tone should find its way throughout your writing.

Avoid the “professional” tone.

Just say it like it is. Break things down. Be honest. Friend to friend.

Shaan Puri, co-founder of the Milk Road and the My First Million podcast, is famous for bookending his writing with “Dear son” and “Love Dad.”

Here’s what Shaan knows:

Once you know WHO you’re writing to, everything gets easier—especially your intro.

Why?

Because it helps you think of the person you are writing for. It immediately sets the tone and context.

• "Hey there son"

• "Hey there Digital Writer"

• "Hey overworked startup founder"

• "Hey ghostwriter trying to land your first client"

Writing to your son or daughter is going to have a very different tone, style, and focus than writing to a group of busy professionals or someone just starting out in their career.

When you're clear on who you're talking to, you can write directly to their needs, wants, questions, and objections, and as a result making the very next thing you write “your introduction” hyper-relevant and mouth-watering for your reader.

Now…

As far as “content” goes in your introduction, here’s a really easy template you can use to get readers immediately hooked—with examples filled in:

{1 Sentence Strong Opinion}